MEET Leaders on Purpose

Leaders on Purpose is a community of purpose-driven corporate leaders promoting an inclusive and sustainable economy that puts purpose at the core and leaves no one behind. What began as a research collaboration between business leaders and experts from Harvard University, Unilever, The World Bank, and The London School of Economics has evolved into a platform that connects the CEO agenda with the global agenda. 

Today Leaders on Purpose operates as an independent, for-benefit, organization supporting businesses in the transition from business-as-usual to a purpose-based approach. This involves putting purpose at the core of the business strategy for the benefit of the organization, the employees, the planet and society. Our approach is grounded in rigorous research and years of experience. We do this through corporate strategy, peer learning, advisory on systemic innovations, and advocacy for policies that support purpose and performance. 

The Team


Christa Gyori

Co-Founder &
Chief Executive Officer

Dr. Tatiana Kazakova

Co-Founder & 
Chief Strategy Officer

Kimberly Washington

Partner & Global Head of Business Development

Hemant Baijal 

Global Affairs & Partnerships

Brian Kurtz
Movement & Mobilization

Madeleine Helms
Associate, Content & Communication

Charlotte Palermo
Associate, External Engagement

Kelsey Beuning
Research Analyst


Friederike Bloemer

Chief of Staff
& Operations

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THE advisory council

The Leaders on Purpose Advisory Council is comprised of a diverse group of senior leaders and experts from around the world who help guide the strategic direction for the Leaders on Purpose platform and provide leadership to advance the purpose-first economy globally. 


Dianne Dain

Chief Innovation & Initiatives Officer, World Humanitarian Forum; Lead, UN Reboot Accelerator; President, The Singer Foundation


William Kennedy

Senior Program Officer, UN Office for Partnerships

Ellen Windemuth

Chief Executive Officer, WaterBear Network; Chief Executive Officer, Off The Fence


Rory Channer

Commercial Advisor; Chief Commercial Officer, BehaVR LLC; Former Chief Marketing Officer, CEB

Jeff Twentyman

General Counsel & Partner, Slaughter & May

Simon Anholt

Founder, Good Country Index

Justin Blake

Strategic Advisor; Club de Madrid Network; Future Capital Group; HundrED Global Ambassador

Dr. Christian Busch

Award Winning Author; Assistant Professor NYU Global Economy Program (CGA) & Visiting Faculty London School of Economics


J. Carl Ganter

Managing Director, Circle of Blue - Vector Center


Harald Neidhardt

CEO & Curator, futur/io Institute - Moonshot for Europe