LEADERS AT THE FOREFRONT
CONNECTING PURPOSE & STRATEGY FOR BETTER BUSINESS AND A BRIGHTER FUTURE FOR ALL
The CEO Study:
A longitudinal study of THE LEADERSHIP OF TODAY AND TOMORROW
Leaders on Purpose conducts in-depth research with purpose-driven CEOs of multi-national corporations. Both the CEO’s and researchers involved in our studies represent the vanguard in their field. The CEOs selected meet our rigorous criteria for the leadership of their organization. They are at the forefront of a future-fit business logic.
The work sheds light on how these leaders and their organizations are leveraging their purpose to balance the dual ambitions of business success as well as social and planetary wellbeing. By applying the new business logic, these executives and companies are building the infrastructure and social capital of a new economic model – a purpose-first economy - that can serve as the foundation for economic recovery and for a more sustainable future for generations to come.
We aim to quickly bring key insights to change agents and society as a whole, to accelerate their learning, collaboration and implementation.
LEADERS ON PURPOSE
2017 -2019 CEO STUDY INSIGHTS
2019 ceo sTUDY
HOW CORPORATE PURPOSE IS FUNDAMENTAL TO REIMAGINING CAPITALISM
The 2019 study presents in-depth conversations with 30 CEOs of global companies, providing fresh insights into the new role of business in society. This report sheds light on how these leaders are pushing the boundaries of business as usual through leveraging corporate purpose.
Each of our four chapters is an in-depth look at how purpose in practice is fundamental to re-imagine capitalism:
The New Business Logic: Linking the CEO Agenda with the Global Agenda
The six pillars of how the new business logic is significantly different than business as usual.
for Collective Impact
Insights for leading successful partnerships while addressing interrelated challenges at scale.
Fit for the Future
How to integrate profit and purpose at scale through cultivating serendipity.
Insights on the evolution of organizational design and idea flow.
participant ceos in 2018-2019
CEO, Best Buy
Member BOD, Kohler
CEO, Mahindra & Mahindra
CEO, Procter & Gamble
participant ceos in 2017-2018
CEO, Geographic Regions - Sodexo
CEO, AB InBev
CEO, Novo Nordisk
Upcoming 2022 CEO Study is underway
Learn more about our research areas or get involved
It is increasingly evident that achieving and sustaining corporate success is linked to a commitment to solving societal problems. Forward-thinking CEOs are paying close attention to broader strategic contexts in order to make sense of rapid and unpredictable developments. risks and opportunities arising as a result of increased global complexity are met with a new mindset as well as innovative collaborations.
The leaders we interviewed are creating purpose-driven cultures, aligning, empowering and incentivizing employees under an overarching organizational purpose that is resonant with the values of their employees. This is generating increased levels of employee engagement and creativity.