The CEO Study:

A longitudinal study of THE LEADERSHIP OF TODAY AND TOMORROW 

Leaders on Purpose conducts in-depth research with purpose-driven CEOs of multi-national corporations. Both the CEO’s and researchers involved in our studies represent the vanguard in their field. The CEOs selected meet our rigorous criteria for the leadership of their organization. They are at the forefront of a future-fit business logic.

 The work sheds light on how these leaders and their organizations are leveraging their purpose to balance the dual ambitions of business success as well as social and planetary wellbeing. By applying the new business logic, these executives and companies are building the infrastructure and social capital of a new economic model – a purpose-first economy - that can serve as the foundation for economic recovery and for a more sustainable future for generations to come.
 

We aim to quickly bring key insights to change agents and society as a whole, to accelerate their learning, collaboration and implementation.

LEADERS ON PURPOSE
2017 -2019 CEO STUDY INSIGHTS 

2017 -2019
CEO STUDIES

                                                         2019 ceo sTUDY

HOW CORPORATE PURPOSE IS FUNDAMENTAL TO REIMAGINING CAPITALISM

The 2019 study presents in-depth conversations with 30 CEOs of global companies, providing fresh insights into the new role of business in society. This report sheds light on how these leaders are pushing the boundaries of business as usual through leveraging corporate purpose.

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Each of our four chapters is an in-depth look at how purpose in practice is fundamental to re-imagine capitalism:

KEY INSIGHTS

Upcoming 2022 CEO Study is underway 

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Learn more about our research areas or get involved
 

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It is increasingly evident that achieving and sustaining corporate success is linked to a commitment to solving societal problems. Forward-thinking CEOs are paying close attention to broader strategic contexts in order to make sense of rapid and unpredictable developments.  risks and opportunities arising  as a result of increased global complexity are met with a new mindset as well as innovative collaborations. 

The leaders we interviewed are creating purpose-driven cultures, aligning, empowering and incentivizing employees under an overarching organizational purpose that is resonant with the values of their employees. This is generating increased levels of employee engagement and creativity.