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Leaders on Purpose & The beautiful truth


Our work is about finding and expressing a company’s truth. It’s about understanding the benefit that our clients bring to the world, why they exist and then expressing it in what we create. It’s not about adding layer upon layer of cleverness and information, it’s about stripping back to reveal the essence. It’s about helping our clients understand what makes them tick as human beings first and as companies second. And when those values are authentic, people become inspired. When people express the best and deepest parts of themselves, true connections are made. 

Human stories have the power to change the world. These are the stories we tell. 

The Beautiful Truth Group exists to help people embrace life with purpose - as individuals, as businesses and in our world. The group consists of three brands that share a cause, a set of values, and a studio space. But above all, they share a belief in a world where people’s values, ambitions and business align - to create lasting benefit for all stakeholders and to overcome the challenges of our world. 


The Beautiful Truth is a magazine that celebrates the people and businesses who are embracing life with purpose - to create a more empathetic, more equitable and greener world.


We cover a variety of subjects all deep-rooted in human insight, creativity and the belief that business can be a force for good and profitable at the same time. We aim to be a source of inspiration for those who want their lives and work to have a lasting, positive impact on people around them and on the world. 

The consultancy ​

TBT is a consultancy that helps businesses to understand and embed purpose, in order to benefit both stakeholders and shareholders.


We help companies understand, articulate and embed their purpose. As human beings first and as companies second.


Individuals are driven by values and intentions. For a company to truly fulfil its potential, it needs to understand these values and intentions and turn them into an authentic, meaningful purpose. 

The Film studio 

Connected Pictures is a film studio whose work is about finding and expressing an organisation’s purpose in all its forms. Human stories have the power to change the world. These are the stories we tell.

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