Linking the CEO agenda with the Global agenda
for the purpose-first economy in 2030

“Purpose is the ambition to create value 
by contributing to the benefit of society and the planet”

Leaders on Purpose works with future-focused executives as they push the boundaries of business-as-usual toward a new business logic, one that puts purpose at the core of organizational strategy. These executives lead organizations that are uniquely positioned to address some of the world’s most pressing challenges.  Negotiating transformational change is challenging, but research has shown that organizations that include broader social ambitions to benefit society and planet in their core strategy are not only commercially viable, but they also outperform their counterparts in all key metrics[i]. Expanding this approach will ensure that in times of crisis, businesses will be both compelled and empowered to act for the benefit of society. 

We support the expansion of the purpose-first economy by focusing on four crucial areas: Rigorous research into strategy practices; a community of CEOs sharing learnings; advocacy for policies that support cross-sectoral collaboration; and advisory on systemic innovations that produce purpose-first performance.