PURPOSE-DRIVEN LEADERSHIP FOR THE 21ST CENTURY: HOW CORPORATE PURPOSE IS FUNDAMENTAL TO REIMAGINING CAPITALISM
2017-2019 GLOBAL CEO STUDY -
LEADERS AT THE FOREFRONT of a THE NEW BUSINESS LOGIC
In-Depth Conversations with 30 CEOs of
Global Companies PROVIDE FRESH INSIGHT ON THE NEW ROLE OF BUSINESS in SOCIETY
There’s been significant uptick in discourse around the ROLE OF CAPITALSM in society and questions about whether the economic system is under threat.
THIS SUMMER 2019 - The 2019 Leaders on Purpose CEO study, which includes interviews with CEOs from BMW, PayPal, L'Oreal, Procter and Gamble, Kohler and others, provides new insight into the challenging and changing role of business in society and can serve as a model for capitalism. Coupled with the 2018 study, 30 CEOs share tangible examples of the impact of their decision to embrace and anchor their business around PURPOSE.
First insights indicate and elaborate in-depth on
PURPOSE IS THE AMBITION TO CREATE VALUE BY CONTRIBUTING TO THE WELFARE OF SOCIETY
There’s been a significant uptick in the discourse around the ROLE OF CAPITALISM in society and questions about whether the economic system is under threat.
THE LEADERS ON PURPOSE CEO STUDY 2019 REINFORCES THE ROLE CORPORATE PURPOSE PLAYS FOR NEXT GEN CAPITALISM. This report demonstrates actionable and concrete ways that CEOs and corporate leaders are leveraging their purpose to advance the dual ambitions of promoting business success and social wellbeing. Each of our four chapters facilitates a deep dive into areas that identify and analyze examples of actionable corporate purpose in practice:
THE NEW BUSINESS LOGIC
The emergent pillars of what we call the 'New Business Logic’ - Uncovering six fundamental themes. This section frames how business leaders today place purpose at the core of corporate strategy, pushing the boundaries of traditional business models towards a corporate purpose anchored approach.
Partnerships for collective impact
Purpose-driven partnerships for impact address interrelated challenges - A ‘checklist’ for the most important attributes leading to successful partnerships. These include the readiness of the organization, shared purpose, partner characteristics, operational
alignment, and robust communication.
FIT FOR THE FUTURE
Techniques for unleashing purpose and promoting skill sets of the future - In addition to addressing short-termism and other challenges, it is critical that organizations are Fit for the Future. This section explores how leaders can cultivate serendipity to capitalize on unexpected events.
ORGANIZATIONAL AGILITY AND FLOW
Organizational design is evolving in service of a new purpose-driven business model -
How CEOs are unleashing human potential and improving the flow of information, ideas, energy, capital, and material to better serve their stakeholders and the global context.
participant ceos in 2018-2019
participant ceos in 2017-2018
KEY FINDINGS LEADERS ON PURPOSE CEO STUDY 2018
The leaders we interviewed are creating purpose-driven cultures, aligning, empowering and incentivizing employees under an overarching organizational purpose that is resonant with the values of their employees. This is generating increased levels of employee engagement and creativity.
Purposeful businesses are evolving into more fluid organizational structures that have increased agility. The leaders in this study are using the creative tension of being purpose-driven to overcome organizational inertia and activate increased rates of innovation to deliver on their North Star purpose.
It is increasingly evident that achieving and sustaining corporate success is linked to a commitment to solving societal problems. Forward-thinking CEOs are paying close attention to broader strategic contexts in order to make sense of rapid and unpredictable developments. risks and opportunities arising as a result of increased global complexity are met with a new mindset as well as innovative collaborations.
Leaders are transcending business models geared toward generating quick profits at the expense of sustainable development by advancing a new business logic that contexts and times. underpins responsible long-term growth and adaptive business models for constantly changing contexts and times.
The leaders in our study tend to galvanize their workforce around social and environmental value creation informed by the global context and long-term thinking. We call this shared goal their “North Star.” This ideological beacon gives stakeholders something to strive for and allows them to leverage their organizations’ core competencies to create positive change.