LEADERS ADVANCING THE FRONTIER OF PURPOSE-FIRST BUSINESS

The CEO Study:

A longitudinal study of THE LEADERSHIP OF TODAY AND TOMORROW 

 

Leaders on Purpose conducts in-depth research with purpose-driven CEOs of multi-national corporations. Both the CEO’s and researchers involved in our studies represent the vanguard in their field. The CEOs selected meet our rigorous criteria for the leadership of their organization. They are at the forefront of a future-fit business logic.

 

 The work sheds light on how these leaders and their organizations are leveraging their purpose to balance the dual ambitions of business success as well as social and planetary wellbeing. By applying the new business logic, these executives and companies are building the infrastructure and social capital of a new economic model – a purpose-first economy - that can serve as the foundation for economic recovery and for a more sustainable future for generations to come.
 

We aim to quickly bring key insights to change agents and society as a whole, to accelerate their learning, collaboration and implementation.

LEADERS ON PURPOSE 2019 CEO STUDY

Insights and learnings from in-depth conversations with pioneering CEO’s 

2019

CEO STUDY

HOW CORPORATE PURPOSE IS FUNDAMENTAL TO REIMAGINING CAPITALISM

 

The 2019 study presents in-depth conversations with 30 CEOs of global companies, providing fresh insights into the new role of business in society. This report sheds light on how these leaders are pushing the boundaries of business as usual through leveraging corporate purpose.

Each of our four chapters is an in-depth look at how purpose in practice is fundamental to re-imagine capitalism:

KEY INSIGHTS

The New Business Logic: Linking the CEO Agenda with the Global Agenda

The six pillars of how the new business logic is significantly different than business as usual.

Partnerships

for Collective Impact

 

Insights for leading successful partnerships while addressing interrelated challenges at scale.

Fit for the Future

 

 

How to integrate profit and purpose at scale through cultivating serendipity.

ORGANIZATIONAL AGILITY

 

 

 

Insights on the evolution of organizational design and idea flow.

Upcoming 2020 CEO Study is underway 

Learn more about our research areas or get involved
 

 

 

participant ceos in 2018-2019 

Hubert Joly
CEO, Best Buy
Harald Krueger
CEO, BMW
Remi Eriksen
CEO, DNV-GL
Jay Gould
CEO, Interface
Barri Rafferty
CEO, Ketchum
David Kohler
CEO, Kohler
Laura Kohler
Member BOD, Kohler
Jean Paul Agon
CEO, L’Oréal
Anand Mahindra
CEO, Mahindra & Mahindra
Dan Schulman
CEO, Paypal
Frans van Houten
CEO, Philips
David Taylor
CEO, Procter & Gamble
Bill McDermott
CEO, SAP
Johan Torgeby
CEO, SEB
Kaan Terzioğlu
CEO, Turkcell
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participant ceos in 2017-2018 

Pablo Isla
CEO, Inditex
Lorna Donatone
CEO, Geographic Regions - Sodexo
John Fallon
CEO, Pearson
Feike Sijbesma
CEO, DSM
Brian Duperreault
CEO, AIG
Carlos Brito
CEO, AB InBev
Ajay Banga
CEO, Mastercard
Sir Martin Sorrell
CEO, WPP
Tom Linebarger
CEO, Cummins
Emmanuel Faber
CEO, Danone
Grant Reid
CEO, Mars
Joe Kaeser
CEO, Siemens
Denis Machuel
CEO, Sodexo
Zhang Ruimin
CEO, Haier
Lars R. Sorensen
CEO, Novo Nordisk
Peter Agnefjall
CEO, IKEA
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It is increasingly evident that achieving and sustaining corporate success is linked to a commitment to solving societal problems. Forward-thinking CEOs are paying close attention to broader strategic contexts in order to make sense of rapid and unpredictable developments.  risks and opportunities arising  as a result of increased global complexity are met with a new mindset as well as innovative collaborations. 

The leaders we interviewed are creating purpose-driven cultures, aligning, empowering and incentivizing employees under an overarching organizational purpose that is resonant with the values of their employees. This is generating increased levels of employee engagement and creativity.

Grant Reid

CEO, Mars