LEADERS AT THE FOREFRONT
CONNECTING PURPOSE & STRATEGY FOR BETTER BUSINESS AND A BRIGHTER FUTURE FOR ALL

The CEO Study:

A longitudinal study of THE LEADERSHIP OF TODAY AND TOMORROW 

 

Leaders on Purpose conducts in-depth research with purpose-driven CEOs of multi-national corporations. Both the CEO’s and researchers involved in our studies represent the vanguard in their field. The CEOs selected meet our rigorous criteria for the leadership of their organization. They are at the forefront of a future-fit business logic.

 

 The work sheds light on how these leaders and their organizations are leveraging their purpose to balance the dual ambitions of business success as well as social and planetary wellbeing. By applying the new business logic, these executives and companies are building the infrastructure and social capital of a new economic model – a purpose-first economy - that can serve as the foundation for economic recovery and for a more sustainable future for generations to come.
 

We aim to quickly bring key insights to change agents and society as a whole, to accelerate their learning, collaboration and implementation.

LEADERS ON PURPOSE
2017 -2019 CEO STUDY INSIGHTS 

Insights and learnings from in-depth conversations with pioneering CEO’s 

2017 -2019
CEO STUDIES

                                                         2019 ceo sTUDY

HOW CORPORATE PURPOSE IS FUNDAMENTAL TO REIMAGINING CAPITALISM

 

The 2019 study presents in-depth conversations with 30 CEOs of global companies, providing fresh insights into the new role of business in society. This report sheds light on how these leaders are pushing the boundaries of business as usual through leveraging corporate purpose.

Each of our four chapters is an in-depth look at how purpose in practice is fundamental to re-imagine capitalism:

KEY INSIGHTS

The New Business Logic: Linking the CEO Agenda with the Global Agenda

The six pillars of how the new business logic is significantly different than business as usual.

Partnerships

for Collective Impact

 

Insights for leading successful partnerships while addressing interrelated challenges at scale.

Fit for the Future

 

 

How to integrate profit and purpose at scale through cultivating serendipity.

ORGANIZATIONAL AGILITY

 

 

 

Insights on the evolution of organizational design and idea flow.

participant ceos in 2018-2019 

Hubert Joly
Hubert Joly

CEO, Best Buy

press to zoom
Harald Krueger
Harald Krueger

CEO, BMW

press to zoom
Remi Eriksen
Remi Eriksen

CEO, DNV-GL

press to zoom
Jay Gould
Jay Gould

CEO, Interface

press to zoom
Barri Rafferty
Barri Rafferty

CEO, Ketchum

press to zoom
David Kohler
David Kohler

CEO, Kohler

press to zoom
Laura Kohler
Laura Kohler

Member BOD, Kohler

press to zoom
Jean Paul Agon
Jean Paul Agon

CEO, L’Oréal

press to zoom
Anand Mahindra
Anand Mahindra

CEO, Mahindra & Mahindra

press to zoom
Dan Schulman
Dan Schulman

CEO, Paypal

press to zoom
Frans van Houten
Frans van Houten

CEO, Philips

press to zoom
David Taylor
David Taylor

CEO, Procter & Gamble

press to zoom
Bill McDermott
Bill McDermott

CEO, SAP

press to zoom
Johan Torgeby
Johan Torgeby

CEO, SEB

press to zoom
Kaan Terzioğlu
Kaan Terzioğlu

CEO, Turkcell

press to zoom

participant ceos in 2017-2018 

Pablo Isla
Pablo Isla

CEO, Inditex

press to zoom
Lorna Donatone
Lorna Donatone

CEO, Geographic Regions - Sodexo

press to zoom
John Fallon
John Fallon

CEO, Pearson

press to zoom
Feike Sijbesma
Feike Sijbesma

CEO, DSM

press to zoom
Brian Duperreault
Brian Duperreault

CEO, AIG

press to zoom
Carlos Brito
Carlos Brito

CEO, AB InBev

press to zoom
Ajay Banga
Ajay Banga

CEO, Mastercard

press to zoom
Sir Martin Sorrell
Sir Martin Sorrell

CEO, WPP

press to zoom
Tom Linebarger
Tom Linebarger

CEO, Cummins

press to zoom
Emmanuel Faber
Emmanuel Faber

CEO, Danone

press to zoom
Grant Reid
Grant Reid

CEO, Mars

press to zoom
Joe Kaeser
Joe Kaeser

CEO, Siemens

press to zoom
Denis Machuel
Denis Machuel

CEO, Sodexo

press to zoom
Zhang Ruimin
Zhang Ruimin

CEO, Haier

press to zoom
Lars R. Sorensen
Lars R. Sorensen

CEO, Novo Nordisk

press to zoom
Peter Agnefjall
Peter Agnefjall

CEO, IKEA

press to zoom

Upcoming 2022 CEO Study is underway 

Learn more about our research areas or get involved
 

 

 

It is increasingly evident that achieving and sustaining corporate success is linked to a commitment to solving societal problems. Forward-thinking CEOs are paying close attention to broader strategic contexts in order to make sense of rapid and unpredictable developments.  risks and opportunities arising  as a result of increased global complexity are met with a new mindset as well as innovative collaborations. 

The leaders we interviewed are creating purpose-driven cultures, aligning, empowering and incentivizing employees under an overarching organizational purpose that is resonant with the values of their employees. This is generating increased levels of employee engagement and creativity.